Q uick Tips for Building Online Newsrooms James L. Horton Robert Marston And Associates, Inc. The importance of the online newsroom is hard to overstate. It is the primary 24hour, 365-day-a-year source that reporters

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• News
• Newsroom
• Online newsroom
• Brand page
• The New York Times
• News media
• Journalism
• Observation

Rumor James L. Horton Michael Erlich was chairman and CEO of Tysx, (NYSE: TYX), a $20 billion conglomerate he turned around after years of losses and positions in declining industries. Erlich had spun off businesses, acq

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Racism James L. Horton Marta Kopke was the public relations manager for the state transportation agency. The agency moves more than 100,000 people a day to and from the City, and Marta’s department communicates to cust

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• Racism
• Sociology of culture
• Ethics
• Discrimination
• Hate

Turnaround James L. Horton Chicware Inc. was in trouble. The 300-store chain of designer cookware and household items was groaning with inventory, short on cash and plummeting in shoppers’ acceptance. The family-run fi

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• Funimation Entertainment
• J.C.Staff
• Shakugan no Shana
• Anime
• Manga
• Dengeki Bunko

Nightmare Public Relations – Defending An Unpopular Person, Company or Issue James L. Horton Robert Marston And Associates, Inc. Defending an unpopular person, organization or issue in the media is a tough

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• Public relations
• Cognition
• Copyright law of the United States
• Fact
• Business
• Nature
• Communication
• Philosophy of science
• Marketing

Tragedy James L. Horton On a warm March night in Hickory, Tennessee a 16-year-old black youth walking home from a 7-ll grocer store was gunned down by a white neighborhood watch volunteer. The volunteer claimed the teena

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Fear James L. Horton Financial service firms on Wall Street are reeling from panic that savaged their stocks, froze their credit and drove prominent names out of business. History will show some firms were zombies – wa

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• Panic
• Stock market crash
• Wall Street Crash
• Crowds
• Emotions
• Fear
• Mind

Obsolesence James L. Horton Nenthal Technology (NASDAQ: NTAL) was a pioneer of personal computing software. Over its 30-year existence it had a string of firsts in software applications. Many had been licensed and incorp

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• Classes of computers
• Personal computing
• Smartphones
• Steve Jobs
• Personal computers
• Tablet computer
• Laptop
• Apple Inc.
• Google Chrome OS
• Computing
• Electronics
• Technology

PR in a “Closed Open” World James L. Horton Since the rise of the Internet and Web, can anyone keep a secret? Yes, many do, and in fact, it might be easier to keep secrets now because we increasingly work in a “clo

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• Secrecy
• Sociological aspects of secrecy
• Sociology
• Access

Trial by IPO James L. Horton An initial public offering (IPO) of a company’s stock to the investing public stresses a CEO, CFO and other senior

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• Investment
• Finance
• Securities
• Initial public offering
• Greenshoe
• Underwriting
• Prospectus
• Stock exchange
• Bought deal
• Stock market
• Financial economics
• Corporate finance